Social Media Privacy Policy
Our Social Media Presence
This Privacy Policy applies to the following social media platforms
Data Processing by Social Networks
We maintain publicly accessible profiles on social networks. The specific social networks we use are listed below.
Social networks such as Facebook, Twitter, etc., can generally analyze your user behavior in detail when you visit their website or a website with integrated social media content (e.g., “Like” buttons or advertising banners). Visiting our social media pages triggers numerous data processing operations relevant to data protection. Specifically:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can associate this visit with your user account. However, your personal data may also be collected even if you are not logged in or do not have an account with the respective social media platform. In this case, data collection occurs, for example, through cookies stored on your device or by recording your IP address.
Using the data collected in this way, the operators of social media platforms can create user profiles that store your preferences and interests. In this way, interest-based advertising can be displayed to you both on and off the respective social media platform. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are currently logged in or have been logged in.
Please also note that we cannot track all processing activities on social media platforms. Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media platforms. For details, please refer to the terms of use and privacy policies of the respective social media platforms.
Legal Basis
Our social media presence is intended to ensure the most comprehensive online presence possible. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. The analytics processes initiated by the social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g., consent within the meaning of Article 6(1)(a) of the GDPR).
Data Controller and Exercising Rights
When you visit one of our social media pages (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered by that visit. You may generally exercise your rights (right of access, rectification, erasure, restriction of processing, data portability, and the right to lodge a complaint) both against us and against the operator of the respective social media platform (e.g., Facebook).
Please note that, despite our joint responsibility with the social media platform operators, we do not have full control over the data processing activities of the social media platforms. Our options depend largely on the corporate policies of the respective provider.
Retention Period
Data collected directly by us through our social media presence is deleted from our systems as soon as you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions—in particular retention periods—remain unaffected.
We have no influence over the retention period of your data that is stored by the operators of social networks for their own purposes. For details on this, please contact the operators of the social networks directly (e.g., in their privacy policies, see below).
Your Rights
You have the right at any time to receive, free of charge, information about the origin, recipients, and purpose of your stored personal data. You also have the right to object, the right to data portability, and the right to file a complaint with the competent supervisory authority. Furthermore, you may request the correction, blocking, deletion, and, under certain circumstances, the restriction of the processing of your personal data.
Social Networks in Detail
We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
If you wish to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Data transfers to the U.S. are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
For details on how LinkedIn handles your personal data, please refer to LinkedIn’s Privacy Policy: https://www.linkedin.com/legal/privacy-policy.
